You have two high-ranking VIP customers who request different features. What do you do, and which features do you build?

My first step would be to engage both VIP customers to deeply understand the underlying problems they are trying to solve with their requested features. Often, customers articulate solutions (features) without fully defining the core issues. By focusing on the 'why' behind their requests, I can identify commonalities, potential conflicts, and opportunities to develop solutions that address the root causes, potentially satisfying both customers with a single, more impactful feature or a phased approach that prioritizes the most critical needs.