How would you improve new merchant sign-ups?

To improve new merchant sign-ups, I would focus on a tiered, personalized onboarding strategy. For small businesses, particularly entrepreneurs transitioning online or those switching platforms, I'd offer tailored support addressing their specific needs like catalog creation, inventory management, and fulfillment. This personalization should consider their product type, business size, location, and prior experience. Recognizing that many small businesses lack extensive tech resources for marketing, the onboarding process itself should be intuitive and provide immediate value, potentially including simplified marketing tools or guidance. For larger merchants, the focus would shift to seamless integration and demonstrating scalability, highlighting how our platform can drive significant revenue growth.