How would you set a goal for Facebook Marketplace?

To set a goal for Facebook Marketplace in the US, I would first define the core value proposition for both buyers and sellers. Then, I'd establish key objectives aligned with user engagement and business growth. This involves identifying critical user actions, such as listings created, successful transactions, and repeat usage. Finally, I would select a few primary metrics to track progress towards these goals, ensuring they are measurable, actionable, and relevant to the overall success of the platform.