MediumDataProduct

55% of users do not complete the application from the application page to the submission page. Why do you think this is the case?

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JP Morgan Chase

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2Answer out loud, not in your head

3Then compare with the answer below

Reference answer

A 55% drop-off rate from application start to submission suggests significant friction points. Common reasons include:

Unclear Expectations: Users may not be prepared for the required documents, question types, or estimated time commitment. Lack of upfront information about application fees or sensitive data requirements can also lead to abandonment.
Excessive Effort: Applications that demand lengthy written responses or ask for too much sensitive information upfront can overwhelm users.
Time Commitment: If the application takes significantly longer than anticipated or is perceived as too burdensome, users are likely to disengage.

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