What metrics would you focus on as the PM for Spotify?

As a PM at Spotify, my primary focus would be on metrics that drive user engagement and growth, aligning with the company's current growth stage. Key metrics would include:

• User Growth: Daily Active Users (DAU), Monthly Active Users (MAU), and new user acquisition rate.
• Engagement: Average listening time per user, session frequency, feature adoption (e.g., podcast consumption, playlist creation), and retention rates.
• Monetization: Conversion rates from free to premium tiers, Average Revenue Per User (ARPU), and Lifetime Value (LTV).
• Content Health: Metrics related to content creation and consumption, especially for newer initiatives like podcasts, to understand their impact on overall engagement and retention.

Understanding the interplay between these metrics and how they contribute to Spotify's strategic objectives, such as expanding into new content verticals and markets, would be crucial.