You're a PM at Trader Joe's. Sales are declining in cities where Instacart and Blue Apron are active. What would you do?

First, I would seek to quantify the problem by gathering data on the sales decline, including its magnitude, duration, and the specific stores affected. I'd also analyze sales trends in comparable cities without Instacart or Blue Apron presence to establish a baseline and isolate the impact of these competitors.

Next, I would investigate the correlation between competitor activity and sales decline. This involves understanding the market penetration and service offerings of Instacart and Blue Apron in the affected cities.

Based on this analysis, I would formulate hypotheses and propose strategies. Potential actions could include:

1. Enhancing the in-store experience: Focusing on unique Trader Joe's elements like product sampling, knowledgeable staff, and a curated selection to differentiate from online competitors.
2. Exploring strategic partnerships: Investigating if a partnership with Instacart or a similar service could expand reach without cannibalizing in-store sales, or if a Trader Joe's specific delivery/pickup option is viable.
3. Optimizing product assortment and promotions: Tailoring offerings to local preferences and potentially introducing targeted promotions to drive foot traffic.
4. Leveraging customer loyalty: Implementing or enhancing loyalty programs to reward repeat customers and gather more data on their shopping habits.

Finally, I would implement a pilot program for the chosen strategy in a few affected markets, closely monitor the results, and iterate based on performance before a wider rollout.