As a notifications PM, how would you determine the optimal number of notifications, and what constitutes too many?

To determine the optimal number of notifications, I'd employ a multi-pronged approach: User Research: Directly ask users through surveys and interviews about their notification preferences, segmenting by notification type and context. Understand their perceived thresholds for "too many." Data Analysis: Monitor key metrics like notification open rates, click-through rates, dismiss rates, and subsequent user engagement. Identify inflection points where these metrics decline, indicating notification fatigue. A/B Testing: Experiment with different notification frequencies, cadences, and content variations. Measure the impact on user engagement, retention, and conversion to find the sweet spot that maximizes value without causing annoyance. "Too many" notifications are defined by a negative impact on user experience and product engagement. This manifests as increased dismissals, decreased interaction with notifications, reduced overall product usage, and potentially uninstalls or unsubscribes. The goal is to provide timely, relevant information that enhances the user's experience, not to overwhelm or annoy them.

As a notifications PM, how would you determine the optimal…

To determine the optimal number of notifications, I'd employ a multi-pronged approach:

User Research: Directly ask users through surveys and interviews about their notification preferences, segmenting by notification type and context. Understand their perceived thresholds for "too many."
Data Analysis: Monitor key metrics like notification open rates, click-through rates, dismiss rates, and subsequent user engagement. Identify inflection points where these metrics decline, indicating notification fatigue.
A/B Testing: Experiment with different notification frequencies, cadences, and content variations. Measure the impact on user engagement, retention, and conversion to find the sweet spot that maximizes value without causing annoyance.

"Too many" notifications are defined by a negative impact on user experience and product engagement. This manifests as increased dismissals, decreased interaction with notifications, reduced overall product usage, and potentially uninstalls or unsubscribes. The goal is to provide timely, relevant information that enhances the user's experience, not to overwhelm or annoy them.