Should Netflix promote shows algorithmically or editorially?

Netflix should employ a hybrid approach, leveraging both algorithmic and editorial promotion for its shows. Algorithmic promotion, driven by user viewing history, demographics, time of day, and other contextual data, excels at personalized recommendations and surfacing niche content. Editorial promotion, on the other hand, allows for curated collections, highlighting new releases, award-winners, or thematic content that might be missed by algorithms alone. A balanced strategy ensures both personalized discovery and curated discovery, maximizing engagement and content visibility.