You're a PM of Meta Payments. Average price per transaction is dropping significantly after launching in India and Southeast Asia. How would you define success and decide whether to continue this?

The drop in average transaction price is likely due to the lower average transaction values in India and Southeast Asia compared to existing markets, potentially exacerbated by currency conversions. To define success and decide on continuation, I would:

1. Segment Data: Analyze transaction data by region to isolate the impact of new markets versus existing ones.
2. Define North Star Metric: Focus on the volume of successful transactions (completed vs. attempted) as the primary indicator of adoption and utility.
3. Track Supporting Metrics: Monitor key performance indicators such as:
   • Transaction Frequency: How often users engage with the payment service.
   • User Growth & Retention: Number of new users and how many continue to use the service.
   • Revenue per User (ARPU): While average transaction price may drop, ARPU can indicate overall value capture.
   • Feature Adoption: Usage of specific payment features.

Success would be defined by achieving target growth in transaction volume and user engagement in these new markets, even with a lower average price per transaction, provided ARPU and overall profitability are on track or show a clear path to improvement. If these metrics indicate sustainable growth and user value, we would continue investment.