Measure the success of the iPad Pro.

To measure the success of the iPad Pro, I would first clarify the specific goals Apple aimed to achieve with its launch. Were they focused on market share, revenue, user engagement, or establishing a new product category?

Once the goals are clear, I'd define key performance indicators (KPIs) across several categories:

1. Financial Metrics:

   • Sales Volume: Number of units sold.
   • Revenue: Total sales revenue generated.
   • Profitability: Profit margins and overall profit.
   • Average Selling Price (ASP): To understand pricing strategy effectiveness.

2. Market & Competitive Metrics:

   • Market Share: iPad Pro's share within the tablet market and potentially the broader PC/laptop market.
   • Competitive Benchmarking: Performance relative to key competitors (e.g., Microsoft Surface, high-end Android tablets).

3. User Engagement & Adoption Metrics:

   • Active Users: Daily, weekly, and monthly active users.
   • Usage Frequency & Duration: How often and for how long users engage with the device.
   • App Ecosystem Growth: Number of apps optimized for iPad Pro, and their download/usage rates.
   • Feature Adoption: Usage of Pro-specific features (e.g., Apple Pencil, Magic Keyboard, advanced multitasking).

4. Customer Satisfaction & Brand Metrics:

   • Net Promoter Score (NPS): Likelihood of users recommending the iPad Pro.
   • Customer Satisfaction (CSAT) scores: Direct feedback on user experience.
   • Return Rates: Indicating product quality and user satisfaction.
   • Brand Perception: How the iPad Pro influences Apple's brand image in the professional/creative space.

I would prioritize these metrics based on the initial launch goals. For instance, if the goal was to establish a new premium category, market share and feature adoption might be prioritized initially, followed by financial and satisfaction metrics as the product matures. Regular monitoring and analysis of these KPIs would provide a comprehensive view of the iPad Pro's success.