You are launching a strategic app. One month out, internal feedback suggests it isn't ready, with below target metrics including CSAT. What do you do?

Given the strategic importance of this AI chatbot for gaining market share and competing globally, a one-month-to-launch internal feedback indicating readiness issues and low CSAT requires immediate, decisive action.

1. Deep Dive into Feedback: Immediately convene a cross-functional team (product, engineering, QA, marketing, support) to thoroughly analyze the specific feedback and metrics. Identify the root causes of the low CSAT and unmet targets.
2. Prioritize & Scope: Based on the analysis, ruthlessly prioritize the most critical issues impacting user experience and core functionality. Determine if a limited scope adjustment or a phased rollout is feasible to address key problems without delaying the launch entirely.
3. Mitigation & Contingency Planning: Develop a robust post-launch plan. This includes:
   • Hotfixes: Prepare immediate patches for critical bugs.
   • Rollback Strategy: Have a clear plan to roll back if severe issues arise post-launch.
   • Customer Support Augmentation: Scale up customer support resources to handle potential issues and gather real-time feedback.
   • Communication Plan: Prepare clear internal and external communications regarding the launch status, potential issues, and ongoing improvements.
4. Go/No-Go Decision: Re-evaluate the launch readiness with a clear go/no-go decision framework, considering the risk to market share and brand reputation against the potential benefits of launching. If the core value proposition is compromised or user experience is severely degraded, a short, targeted delay to fix critical issues might be necessary, coupled with a transparent communication strategy. The goal is to launch a product that can succeed, not one that fails immediately.