If customer support tickets are increasing, how would you investigate and solve this issue?

To address an increase in customer support tickets, I would first validate the data to ensure the increase is significant and not a reporting anomaly. Then, I'd segment the tickets by category, such as product area, ticket type (e.g., bug reports vs. how-to questions), customer segment (new vs. existing), and any relevant operational or geographic factors. This segmentation helps pinpoint the root cause. For instance, a surge in 'how-to' tickets might indicate a need for better user documentation or onboarding, while an increase in bug reports could signal a recent product issue. Once the cause is identified, I would collaborate with relevant teams (e.g., product, engineering, documentation) to implement solutions, such as product fixes, improved training materials, or proactive customer communication.