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You're a PM for TikTok and have noticed a drop in daily active users (DAU). How would you investigate?

Asked at

TikTok

1Give yourself 5 minutes

2Answer out loud, not in your head

3Then compare with the answer below

Reference answer

To investigate a drop in TikTok's Daily Active Users (DAU), I would first clarify the definition of 'active' (e.g., app open for at least 1 minute) and confirm the data source's validity. Then, I'd segment the drop by geography, platform (iOS/Android), and access method (app vs. browser) to pinpoint the affected areas. Understanding if the drop is global or localized, and if it impacts new or returning users, would be crucial next steps.

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