A PM proposes changing Instagram’s messaging system to allow interactions with third-party businesses. How would you determine whether the change is a good idea?

To evaluate this proposal, I would first define the strategic goals. Is the aim to increase user engagement, drive revenue, or enhance the platform's utility? Next, I'd analyze the potential impact on users, considering both benefits (e.g., convenience) and drawbacks (e.g., privacy concerns, spam). I would also assess the technical feasibility and the competitive landscape. Finally, I'd propose A/B testing key features with a subset of users to gather data on adoption, satisfaction, and business impact before a full rollout.