How would you increase user engagement as a PM for Spotify?

To increase user engagement on Spotify, I would focus on three key product-led strategies:

1. Personalized Discovery Enhancements: Deepen personalization beyond current recommendations. This could involve leveraging user listening habits, time of day, mood, and even contextual data (like location or activity) to surface highly relevant content. Features like dynamic playlists that adapt in real-time or AI-driven "mood radios" could significantly boost engagement.

2. Interactive Content & Community Features: Introduce more interactive elements that foster a sense of community and shared experience. Examples include live audio rooms for artists and fans, collaborative playlist creation with real-time updates, or gamified challenges related to music discovery and listening habits. This moves beyond passive consumption to active participation.

3. Seamless Cross-Platform Integration & Contextual Features: Ensure a fluid and intuitive experience across all devices and platforms. This means enabling users to seamlessly transition listening sessions, control playback from any device, and offering contextual features that integrate Spotify into daily routines. For instance, smart integrations with smart home devices, car systems, or even fitness apps that automatically adjust music based on workout intensity.