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How would you increase the average order value of a food delivery platform?

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Swiggy

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To boost average order value on a food delivery platform, I'd focus on strategic upselling and bundling. This includes personalized recommendations based on user history and popular items, offering complementary add-ons at checkout, and creating attractive combo deals or meal packages that provide perceived value and encourage larger purchases. Additionally, implementing tiered discounts (e.g., "save 10% on orders over $50") can incentivize customers to add more to their cart to reach a spending threshold.

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