As a Home Page PM at Netflix, how would you measure the success of your product?

To measure the success of the Netflix Home Page, I would focus on a combination of engagement, retention, and conversion metrics: Engagement: Daily Active Users (DAU) and Monthly Active Users (MAU) are fundamental to understand overall reach and consistent usage. Beyond raw numbers, I'd track content interaction metrics such as click-through rates on recommendations, time spent viewing content initiated from the homepage, and the number of titles added to 'My List'. Retention: Measuring session duration and frequency of visits indicates how compelling the homepage is in bringing users back. A low bounce rate (users leaving after viewing only the homepage) is crucial, but more importantly, I'd look at content discovery success – are users finding content they want to watch? Conversion: For new users, tracking sign-ups originating from the homepage is key. For existing users, success can be measured by subscription upgrades or reduced churn rate attributed to a more engaging homepage experience. Ultimately, the goal is to drive valuable viewing hours and subscriber satisfaction.

As a Home Page PM at Netflix, how would you measure the…

To measure the success of the Netflix Home Page, I would focus on a combination of engagement, retention, and conversion metrics:

Engagement: Daily Active Users (DAU) and Monthly Active Users (MAU) are fundamental to understand overall reach and consistent usage. Beyond raw numbers, I'd track content interaction metrics such as click-through rates on recommendations, time spent viewing content initiated from the homepage, and the number of titles added to 'My List'.
Retention: Measuring session duration and frequency of visits indicates how compelling the homepage is in bringing users back. A low bounce rate (users leaving after viewing only the homepage) is crucial, but more importantly, I'd look at content discovery success – are users finding content they want to watch?
Conversion: For new users, tracking sign-ups originating from the homepage is key. For existing users, success can be measured by subscription upgrades or reduced churn rate attributed to a more engaging homepage experience. Ultimately, the goal is to drive valuable viewing hours and subscriber satisfaction.