Imagine you're a PM for Meta. What goals and metrics would you set for Horizon Worlds, a Meta Quest VR game?

As a PM for Meta Horizon Worlds, my primary goals would revolve around fostering a vibrant and engaging user experience that drives sustained usage and creator investment.

Goals:

1. Increase User Engagement & Retention: Encourage users to spend more time in Horizon Worlds and return frequently.
2. Grow Creator Ecosystem: Empower and incentivize creators to build diverse, high-quality worlds and experiences.
3. Drive Social Interaction: Facilitate meaningful connections and interactions between users.
4. Promote Content Discovery: Ensure users can easily find and explore interesting worlds and activities.

Key Metrics:

• Daily/Monthly Active Users (DAU/MAU): Measures overall user base size and reach.
• Average Session Duration: Indicates how long users are actively engaged within a single session.
• Retention Rate (Day 1, Day 7, Day 30): Tracks the percentage of users who return over time, crucial for long-term success.
• Number of Worlds Created/Published: Reflects the health and growth of the creator ecosystem.
• Creator Payouts/Revenue (if applicable): Measures the economic viability for creators.
• Social Interactions per User: Quantifies the level of social engagement (e.g., number of friends added, group events joined, messages sent).
• World Visit Rate/Discovery Rate: Tracks how often users discover and visit new worlds, indicating content freshness and discoverability.
• User-Generated Content Consumption: Metrics like 'worlds visited per user' or 'time spent in user-created worlds'.
• User Satisfaction (NPS/Surveys): Gauges overall user sentiment and likelihood to recommend.