Considering that gift wrapping costs $4 and is not included in Prime, how would you decide whether to include it in Prime?

To determine whether to include gift wrapping in Prime, I would first clarify the primary business objective: is it to increase Prime membership acquisition or to generate additional revenue?

Assuming the goal is to acquire more Prime members, I'd focus on how this feature could attract non-Prime users. I would analyze the potential customer segments who frequently purchase gifts and would value the convenience of gift wrapping. While broad demographics like age or gender might offer some initial insights, a deeper dive into purchasing behavior and occasions for gift-giving would likely be more valuable for understanding the appeal and potential impact on Prime adoption.