You're a PM for Facebook Events. Why would Meta build this product and what metrics would you use to measure its success?

Meta would build Facebook Events to deepen user engagement by facilitating real-world and virtual community interactions. It extends the platform's utility beyond social updates, enabling users to discover, organize, and participate in events, thereby increasing time spent on the platform and fostering stronger social connections.

Key metrics for success would include:

• Event Creation Rate: The number of new events created per user or per active user.
• Event Attendance/RSVP Rate: The percentage of users who RSVP to or attend events they discover.
• Engagement within Events: Metrics like comments, reactions, and shares on event pages, as well as participation in live streams or virtual event features.
• User Retention: Whether users who engage with Events are more likely to remain active on the platform.
• Monetization (if applicable): Revenue generated from ticket sales, event promotion, or related advertising.