As the PM of an events product, how would you define success and set goals?

To define success for an events product, I'd focus on key metrics across user engagement, event creation, and conversion.

Success Metrics:

• User Engagement: Daily/Monthly Active Users (DAU/MAU) interacting with events, time spent on event pages, shares and RSVPs.
• Event Creation: Number of events created (both user-generated and platform-curated), diversity of event types, and completion rate of event setup.
• Conversion/Monetization (if applicable): Ticket sales, ad revenue from promoted events, or lead generation for event organizers.
• User Satisfaction: Net Promoter Score (NPS) or user feedback surveys specifically related to event discovery and participation.

Goal Setting (using OKRs):

• Objective 1: Increase event discovery and participation.
  • Key Result 1: Increase the number of users who RSVP to at least one event per month by 15% in Q3.
  • Key Result 2: Improve the click-through rate on recommended events by 10% by end of Q3.
• Objective 2: Foster a vibrant event creation ecosystem.
  • Key Result 1: Increase the number of new user-generated events by 20% in Q3.
  • Key Result 2: Reduce the average time to create an event by 10% through UI improvements.
• Objective 3: Drive revenue through event promotion (if applicable).
  • Key Result 1: Increase revenue from promoted events by 25% in Q3.
  • Key Result 2: Achieve a 5% conversion rate for users clicking on ticket purchase links for promoted events.