You're a PM for a chat messenger app. How would you prioritize between adding emoticons on the chat or adding chat backup?

To prioritize between adding emoticons and chat backup, I would first define the core value proposition of our messenger app. If the app's primary goal is user engagement and emotional expression, emoticons might take precedence. However, if data security and user trust are paramount, chat backup would be the priority.

I would then gather data to inform the decision:

1. User Research: Conduct surveys and interviews to understand which feature users desire more and why. Are users frustrated by the lack of expressive options, or are they worried about losing their chat history?
2. Impact Analysis: Estimate the potential impact of each feature on key metrics. Emoticons could boost engagement and time spent in app, while chat backup could reduce churn and improve user retention by mitigating data loss concerns.
3. Technical Feasibility & Cost: Assess the development effort, time, and resources required for each feature.
4. Competitive Analysis: Review what competitors offer. Is one feature a table stake, or is it a differentiator?

Based on this data, I would weigh the potential for increased user engagement and satisfaction (emoticons) against the critical need for data security and user trust (chat backup). If user feedback strongly indicates a need for backup, or if there's a significant risk of data loss impacting users, that would likely be the higher priority due to its foundational importance for trust and retention. If engagement is lagging and competitive analysis shows a gap, emoticons might be the strategic choice.