MediumProductSystem design

You are a PM at UberEATS. What feature would you build to optimize for average basket size?

Asked at

Uber

1Give yourself 5 minutes

2Answer out loud, not in your head

3Then compare with the answer below

Reference answer

To optimize for average basket size on Uber Eats, I would focus on a tiered bundling strategy. This would involve offering curated meal bundles for different group sizes (e.g., "Date Night Special," "Family Feast") at a slight discount compared to ordering items individually. Additionally, I'd implement a "Frequently Bought Together" feature, showcasing complementary items based on popular order combinations. Finally, a dynamic "Add X to Unlock Free Delivery" prompt, triggered when a user is close to the free delivery threshold, would incentivize larger orders.

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