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Create a new Instagram feature allowing users to share posts with their 'Close Friends' list.

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CB Insights

1Give yourself 5 minutes

2Answer out loud, not in your head

3Then compare with the answer below

Reference answer

Instagram's 'Close Friends' feature allows users to selectively share posts with a curated list of people. This enhances privacy and allows for more intimate content sharing. Users can create and manage their 'Close Friends' list, and when posting, they have the option to share with this group instead of their entire follower base. Posts shared with 'Close Friends' are visually distinguished, often with a green ring or badge, so both the poster and the viewers are aware of the limited audience.

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