You are the PM for the payments team at Booking.com. How would you introduce cryptocurrency as a new payment method?

To introduce cryptocurrency as a payment method at Booking.com, I would first seek to understand the strategic rationale. If the primary goal is to attract new users who prefer or exclusively use crypto, I would proceed with a phased approach. This would involve market research to gauge user interest and assess the competitive landscape.

Next, I'd define clear objectives, such as increasing bookings from a specific demographic or expanding market share.

Key considerations would include:

• Technical Feasibility: Evaluating the integration complexity with existing payment gateways and ensuring robust security measures.
• Regulatory Compliance: Understanding and adhering to all relevant financial regulations in target markets.
• User Experience: Designing a seamless and intuitive payment flow for crypto users, including clear display of exchange rates and transaction confirmations.
• Risk Management: Developing strategies to mitigate volatility risks associated with cryptocurrencies.
• Pilot Program: Launching a limited pilot in select markets to gather data and iterate before a full rollout.