You work at SFO airport, and the CEO asks you to improve the experience from car drop-off to boarding the plane. What's one recommendation you would make?

To enhance the passenger journey from car drop-off to boarding at SFO, I would recommend implementing a seamless, integrated digital platform. This platform would allow passengers to pre-book parking, receive real-time updates on parking availability and shuttle bus locations, and even pre-order airport services like security fast-track or lounge access. The goal is to reduce friction points, minimize wait times, and provide passengers with greater control and predictability throughout their airport experience.