How would you improve retention for the Adobe Mobile Scan app?

To improve retention for Adobe Mobile Scan, I would focus on understanding user drop-off points and competitive advantages. This involves segmenting users (e.g., power users, low-engagement users) to tailor strategies. Key improvements could include:

1. Enhanced Onboarding: A more intuitive and value-driven onboarding experience that quickly demonstrates the app's unique benefits over competitors like Genius Scan or native iOS scanners.
2. Feature Prioritization: Identifying and promoting features that power users rely on and that differentiate Adobe Scan, such as advanced editing, OCR accuracy, or cloud integration.
3. Personalized Engagement: Implementing targeted push notifications or in-app messages based on user behavior and segmentation to re-engage low-activity users or highlight advanced features to power users.
4. Seamless Workflow Integration: Ensuring Adobe Scan integrates smoothly with other Adobe Creative Cloud or Document Cloud products to create a sticky ecosystem.
5. Feedback Loops: Establishing clear channels for user feedback and acting upon it to continuously improve the app based on user needs and pain points.