As Disney's Head of Technology, I would design a mobile app to enhance the theme park experience, starting with a pilot in US parks and then expanding globally. My approach would focus on the entire ecosystem, from customers to suppliers and Disney services, to identify and address user pain points.
User Segments:
- Families with Children: Prioritizing ease of navigation, entertainment, and managing children's needs.
- Couples: Focusing on romantic experiences, dining, and efficient park exploration.
- Frequent Visitors: Offering loyalty perks, personalized recommendations, and streamlined access.
Key Features (MVP):
- Real-time Wait Times & Navigation: Interactive maps with live updates for attractions, shows, and dining.
- Mobile Food Ordering & Reservations: Pre-order meals and book dining reservations to minimize wait times.
- Virtual Queues & Genie+ Integration: Seamlessly manage ride reservations and access.
- Personalized Itineraries: AI-driven suggestions based on user preferences, park hours, and crowd levels.
- In-Park Support Chat: Direct access to customer service for immediate assistance.
Launch Metrics:
- App adoption rate.
- User engagement (session duration, feature usage).
- Reduction in guest complaints related to wait times and navigation.
- Increase in mobile food and merchandise orders.
Guardrails:
- Data privacy and security.
- Accessibility for all guests.
- Performance and reliability under high load.
- Maintaining the magic and wonder of the Disney experience.
Google