What is your experience with user testing, including how you collect both quantitative and qualitative data?

I have extensive experience conducting user testing, particularly in the B2C space, to validate product hypotheses. My approach involves formulating clear questions and then observing user behavior to gather both quantitative and qualitative data. For instance, when testing a new bill payment feature, I might hypothesize that users who prefer Net Banking will explore alternative payment methods if their primary option isn't immediately visible. To test this, I'd track metrics like task completion rates and time-on-task (quantitative data), while also observing user interactions, noting points of confusion, and collecting direct feedback through interviews or surveys (qualitative data). This dual approach allows for a comprehensive understanding of user experience and informs iterative product improvements.