You're the PM of a stock trading app like Fidelity or Zerodha. To increase the number of customers who complete their first trade after installing the app, what two new features would you launch?

To drive first-time trades, I would focus on simplifying the initial trading experience and providing personalized guidance.

1. Guided First Trade Feature: This feature would walk new users step-by-step through placing their very first trade. It would offer clear explanations of each action, pre-select common, low-risk investment options (like a popular ETF or index fund), and provide real-time support or FAQs. The goal is to demystify the process and build user confidence.

2. Personalized Watchlist & Trade Ideas: Based on user onboarding data (risk tolerance, stated interests) and market trends, the app would generate a curated watchlist of potential stocks or funds. It would also offer simple, actionable trade ideas with clear rationale, making it easier for new users to identify opportunities and take the plunge.