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How would you evaluate the idea of OpenTable offering reservations for desks and offices?

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Gusto

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Reference answer

OpenTable's expansion into office and desk reservations is a logical extension of their core competency in managing bookings. Given the rise of hybrid and flexible work models, companies are increasingly adopting hot-desking and desk hoteling strategies to optimize real estate usage. OpenTable's established platform and user familiarity could provide a seamless solution for employees to reserve workspaces, mirroring how they currently book restaurant tables. This leverages their existing technology and brand recognition to tap into a growing market need for efficient workspace management.

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