Should Agoda launch a subscription service called 'Agoda Prime'?

Agoda Prime could be a viable strategy if it aligns with Agoda's core value proposition of offering travel at the lowest cost. To assess this, we need to understand the target customer for such a service. If Agoda Prime targets frequent travelers in the US (both web and mobile users) who prioritize cost savings, it could succeed. The subscription would need to offer tangible benefits, such as exclusive discounts on flights and hotels, that demonstrably reduce overall travel expenses beyond the subscription fee. This would reinforce Agoda's brand promise of "seeing the world for less" and could foster customer loyalty within a price-sensitive market.