You have a subscriber paying for YouTube TV but not using the platform, and they own a smart fridge, a Chromecast, and Google Nest. How would you increase their engagement?

To re-engage a YouTube TV subscriber who owns a smart fridge, Chromecast, and Google Nest, I would first identify the root cause of their disuse. Potential reasons include forgetting the subscription, dissatisfaction leading to neglect, or an intention to cancel.

Regardless of the reason, the strategy would focus on re-establishing awareness and demonstrating value. This involves:

1. Proactive Notifications: Utilize the Google Nest to send timely reminders about YouTube TV features, new content, or personalized recommendations. The smart fridge display could also be used for similar, brief prompts.
2. Seamless Integration & Discovery: Leverage Chromecast to make casting YouTube TV content effortless. This could be paired with notifications suggesting specific shows or live events that might appeal to the user, encouraging them to cast and watch.
3. Personalized Value Proposition: Based on user data (if available and permissible), highlight content or features most relevant to their interests. For instance, if they previously watched sports, remind them of upcoming games available on YouTube TV.
4. Incentivized Trial: Offer a small, time-limited incentive for using the service again, such as a free premium channel trial or a discount on a future bill, to encourage a renewed experience.