To improve StubHub, I would first seek to understand the core user needs and pain points. Are we focusing on buyers, sellers, or both? What are their primary frustrations with the current platform?
Once I have a clearer picture, I'd propose improvements. For buyers, this could mean enhanced filtering options, more transparent pricing (including fees), and better seat views. For sellers, improved tools for listing management, dynamic pricing suggestions, and faster payout options would be beneficial.
Longer-term, we could explore features like integrated fan communities, loyalty programs, or partnerships with event organizers for exclusive access. Success would be measured by metrics such as user satisfaction scores, conversion rates, repeat usage, and seller success rates.