Imagine you launched a feature that users really like and find helpful, but it isn’t driving any measurable business value. What would you do?

If a popular feature isn't delivering business value, I'd first confirm we're tracking the correct metrics. Then, I'd explore potential monetization strategies through A/B testing. If those efforts don't yield results, I'd analyze whether the issue lies with the target user segment, the feature's core value proposition, or the integration with existing business goals. Based on this analysis, I'd decide whether to optimize the feature, pivot its direction, or sunset it.