HardProduct

Anthropic GTM: research and persona depth

1Give yourself 5 minutes

2Answer out loud, not in your head

3Then compare with the answer below

Reference answer

Show 3-5 hours of work in 30 minutes. Pick a target industry (e.g., life sciences). State the buyer (CISO + Chief AI Officer). State the value wedge (long-context reasoning over your proprietary data with strong enterprise compliance posture). State the competitor (OpenAI Enterprise, Google Vertex). State the adoption challenge (procurement, model evaluation, internal governance). State the role you would play in landing vs. expanding the account.

Then expect these follow-ups

"What would you do in week 1?

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