As a PM for an automotive company interested in exploring the generative AI space, how would you evaluate whether this technology is suitable and beneficial for the business?

To evaluate generative AI's suitability for an automotive company, I would first establish a shared understanding of its capabilities and limitations. Then, I'd analyze the automotive value chain – from design and sourcing to manufacturing, marketing, sales, and post-sale operations – to identify specific pain points or opportunities where Gen AI could create significant value. This would involve considering the highly competitive landscape and key industry trends like EVs and autonomous driving. The ultimate goal would be to pinpoint use cases that can drive tangible business outcomes, such as enhancing customer experience, optimizing internal processes, or creating new revenue streams, ultimately leading to a competitive advantage.