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Design an advertising product for Lyft.

Asked at

Lyft

1Give yourself 5 minutes

2Answer out loud, not in your head

3Then compare with the answer below

Reference answer

Lyft can develop an advertising platform to generate new revenue streams. Potential advertisers include brands, travel services, and even drivers themselves.

In-Ride Video Ads: Offer riders incentives, such as discounts on future rides, for watching short video ads during their trips. This leverages downtime and provides a direct value exchange.

Driver-Sponsored Promotions: Allow drivers to pay for premium placement or enhanced visibility within the Lyft app, potentially leading to more ride requests.

Partnerships with Travel Services: Integrate ads or sponsored listings from hotels, airlines, or event venues, targeting users who are actively seeking transportation for travel.

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SVP, Chief Communications Officer
San Francisco Office
Data Engineer, Marketplace
Remote
Staff Technical Program Manager, Central
Toronto Office

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