How would you convey insights and the methods used to a non-technical audience?

To explain complex insights to a non-technical audience, I focus on clarity and relevance. I start by understanding their primary concerns and then translate technical findings into straightforward language, using analogies and real-world examples. Visual aids like charts and simplified diagrams are crucial for illustrating key points without overwhelming them. I also prioritize the "so what?" – clearly articulating the business implications and recommended actions based on the data, rather than getting lost in the technical details of the methodology.