You are a PM at Amazon deciding on entering the smartphone market. How would you proceed to make a decision before the senior management meeting?

To decide on entering the smartphone market, I would initiate a comprehensive market analysis. This would involve evaluating market size, growth potential, competitive landscape, and identifying key customer segments and their unmet needs. I'd also assess Amazon's core competencies, potential differentiators, and the required investment in technology, manufacturing, and distribution. A crucial step would be to develop a preliminary business case, including revenue projections, cost estimates, and potential ROI. Finally, I would conduct a risk assessment, identifying potential challenges and mitigation strategies, to present a well-rounded recommendation to senior management.