You're a PM at a travel booking platform. Which step of the booking process would you address first to reduce drop-offs?

To reduce drop-offs in the booking process, I would first analyze the data to identify which step has the highest abandonment rate. My priority would be to address the final stages of the booking funnel, such as payment confirmation and booking completion. Ensuring a seamless and successful experience for users who have invested time and effort is crucial for customer satisfaction and conversion.