Senior GTM Enablement Lead

Senior GTM Enablement Lead

At TRACTIAN, growth comes from balancing new customer acquisition and client expansion. Our GTM Enablement team, part of the Go-to-Market Engineering Ops, supports the entire commercial journey — empowering pre-sales, sales, sales trainees, and post-sales/expansion teams to move faster, smarter, and with excellence.

As a Senior GTM Enablement Lead - US, you’ll create programs, processes, and trainings that help our sales teams sell more efficiently, leveraging AI to boost performance and productivity. Your work will be focused on internal enablement across TRACTIAN’s commercial teams, with customer contact occurring through sales — and quarterly visits alongside the sales team to gain valuable real-world context.

We’re looking for a proactive, collaborative, and analytical professional with experience in Sales Enablement, tools like Gong, Zoominfo, HubSpot, Claude, Confluence, JIRA, G-Suite, among others, ensuring optimal adoption and ROI. (Project Management), G-Suite, and ideally, a background in fast-moving tech companies. English fluency and a passion for developing people are essential.

What You’ll Do

Your mission is to help our sales teams sell faster and more effectively by an excellent onbording and ramp time experience, creating training programs, processes, and tools that drive productivity, streamline communication across teams, and accelerate the sales cycle. You’ll also leverage Artificial Intelligence to improve workflows and tools - responsibly and securely, respecting TRACTIAN’s proprietary data policies.

You’ll play a key role in connecting people, operations, and technology — a well-rounded S GTM Enablement professional capable of driving commercial performance and operational excellence within the Go-to-Market Engineering Ops ecosystem.

Responsibilities

• Analyze sales team’s KPIs and onboarding metrics to design and execute enablement programs/training (in 1:1 and group settings) to produce sales results. Always aligning enablement efforts with the Kirkpatrick model
• Organize and maintain a repository of product enablement materials + onboarding calendars to ensure the sales team have timely access to updated training and reference content
• Continuously improve and standardize client-facing and internal presentation templates, including training decks, ensuring consistency and clarity
• Manage projects to implement and enhance tools for sales teams, always seeking the best ROI from existing platforms and using AI to simplify processes
• Develop prospecting and demand-generation training programs for AE, ADR, and technical trainings for the sales teams with measurable business impact
• Track and report sales team performance metrics, ensuring alignment and communication with commercial leadership
• Partner cross-functionally with marketing, sales, GTM EngOps to coordinate enablement, communication, and collaboration projects
• Ensure a close, structured onboarding experience for sales professionals during ramp-up, driving early productivity
• Design and deliver internal trainings from scratch — from stakeholder alignment to live facilitation (in-person or virtual)
• Collaborate with GTM leaders to align on acquisition and expansion strategies, ensuring cross-team cohesion
• Coordinate GTM Enablement during QBRs | SKOs | GTM Events

Requirements

• Proven success in GTM Enablement, with measurable productivity improvement achieved through strategic onboarding and enablement for ADR, AE, SE, CS teams.
• 3+ years of experience in revenue operations, enablement, or commercial B2B functions focused on sales performance.
• Experience in fast-moving tech companies is highly preferred.
• Strong background working with Account Executives, Sales Engineers, Customer Success, ADRs, driving synergy between acquisition and expansion.
• Ability to manage, train, and analyze the use of platforms like Gong, Zoominfo, HubSpot, Claude, Confluence, JIRA, G-Suite, among others, ensuring optimal adoption and ROI.
• Strong project management skills and experience leading cross-functional initiatives.
• Excellent organizational and logistical coordination skills for events, visits, or in-person internal trainings with sales and trainee teams.
• Strong analytical mindset with experience tracking KPIs and building dashboards.
• Fluency in English (written and spoken). Spanish and Portuguese (PT-BR) would be a plus
• A clear, collaborative, and proactive communicator who thrives in dynamic, cross-functional environments.
• Passion for empowering sales teams, trainees, and leaders to deliver measurable impact in both acquisition and expansion.
• Bonus: Proficiency Claude Code, Background in Engineering

Compensation & Benefits

• Competitive Compensation
• Premium Medical, Dental, and Vision Coverage
• Paid Time Off (PTO): 15 Days
• 401(k) Retirement Plan
• Wellhub Membership - Access a wide range of gyms and training programs.
• Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.