Principal Product Manager, Data Products & Integrations

ABOUT BRANCHLAB

BranchLab is transforming healthcare commercialization with Pathwai™, the industry’s first Semantic Activation Platform. Our AI-native technology helps leading healthcare organizations and their agencies make smarter commercialization decisions and connect patients, providers, and caregivers to life-improving therapies and resources.

 

Built for the evolving privacy landscape, BranchLab improves commercialization performance without relying on individual-level health information. By modernizing the industry’s technical infrastructure, we help organizations operate more efficiently and responsibly while improving how healthcare audiences are understood, reached, and engaged.

 

BranchLab is helping build a more intelligent, efficient, and responsible model for healthcare commercialization.

Reporting To: Senior Director of Product Work Authorization: Applicants must have legal authorization to work in the U.S. without the need for current or future sponsorship

THE OPPORTUNITY We're hiring a Principal Product Manager to lead our data products and integrations strategy. You'll define how BranchLab packages, governs, distributes, and scales identity, audience, activation, and partner-facing capabilities across our platform and ecosystem. You'll also help shape the future of privacy-first healthcare commercialization with data products that are rigorous, compliant, and built for real-world use.

WHAT YOU'LL DO

• Lead data product and identity strategy: Set direction for BranchLab's identity graph, audience products, activation workflows, and reusable data assets, including tokenization, identity resolution, and interoperability models. Define how these are positioned, differentiated, governed, and measured.
• Shape distribution and integration strategy: Determine how data products reach customers and partners (via platforms, APIs, clean rooms, marketplaces, and direct workflows). Build a roadmap that prioritizes high-value connections, including direct integrations with healthcare, media, and activation partners, along with reusable integration patterns, standards, and observability.
• Turn complex data capabilities into scalable products: Manage data products as platform assets with clear segments, value propositions, access models, quality standards, and lifecycle plans. Decide what to build, scale, consolidate, or retire.
• Lead cross-functionally from strategy through adoption: Partner with Engineering, Data Science, Privacy, Legal, Partnerships, Sales, Customer Success, and Operations to turn strategy into delivery plans, commercial enablement, and measurable adoption.
• Prioritize investments based on customer value, revenue opportunity, reuse, privacy risk, complexity, and long-term differentiation.

WHAT YOU'LL BRING

• 8+ years of product management experience, ideally in data, platform, identity, audience, adtech, martech, healthcare data, or integration products.
• Proven ability to turn ambiguous data and infrastructure opportunities into clear strategy, roadmaps, and customer-facing value propositions.
• Strong understanding of data products, APIs, pipelines, partner integrations, data quality, and platform scalability.
• Sound judgment weighing customer demand, revenue, differentiation, feasibility, privacy risk, and operational complexity.
• Experience working cross-functionally and representing product strategy to customers, partners, executives, and go-to-market teams.
• High-agency style, comfortable in fast-paced environments where structure is still being built.
• Commitment to rigorous, privacy-safe products for regulated healthcare use cases.

NICE-TO-HAVES

• Experience with identity resolution, graph products, tokenization, audience activation, clean rooms, or healthcare media measurement.
• Familiarity with healthcare commercialization, pharmaceutical marketing, or privacy-preserving data collaboration.
• Experience building partner ecosystems, integration marketplaces, or self-serve APIs.
• Experience defining success metrics such as adoption, revenue influence, match rate, latency, and support burden.

WHAT SUCCESS LOOKS LIKE

• An approved strategy and roadmap for data products, identity graph capabilities, and integrations.
• Increased adoption of prioritized data products across customers, partners, and internal teams.
• Clearer packaging, positioning, and distribution models that unlock new commercial opportunities.
• Less one-off integration work through reusable standards, patterns, and prioritization frameworks.
• Better visibility into data product performance and a clear governance model for lifecycle decisions.

WHY JOIN BRANCHLAB?

• Mission that matters: Build privacy-first AI that supports real-world health outcomes.
• Build with the best: Work alongside experts in healthcare data, AI and life sciences commercialization who are building what’s next.
• Small team, big impact: Your work ships, gets seen and shapes the product.
• Competitive salary + equity: Meaningful ownership in the company you’re helping build.
• Comprehensive health coverage: Medical, dental and vision plans with generous employer contributions, including HSA-eligible options.
• 401(k) retirement plan: Traditional and Roth options, with eligibility starting on day one.
• Hybrid offices in Boulder and NYC: Company offsites, weekly team lunches and in-office perks.

Equal Employment Opportunity

BranchLab is an equal opportunity employer. We are committed to providing a workplace free from discrimination, harassment, and retaliation. Employment decisions are based on qualifications, merit, and business needs, without regard to race, color, religion, creed, national origin, ancestry, citizenship or immigration status, sex, pregnancy or related medical conditions, sexual orientation, gender identity or expression, age, disability, genetic information, marital, familial or caregiver status, military or veteran status, or any other characteristic protected by applicable law.

Applicants and employees have the right to request a reasonable accommodation for a disability, pregnancy, childbirth or a related medical condition, or sincerely held religious belief or practice. To request an accommodation during the application or interview process, please contactpeople@branchlab.com.

BranchLab prohibits retaliation against anyone who requests an accommodation, reports discrimination or harassment, participates in an investigation, or otherwise exercises rights protected by law.