Sales Development Representative

● Lead Generation & Prospecting: Identify and generate prospective student leads through referrals, networking, social media, online research, outreach and other relevant

channels.

● Student Engagement & Enquiry Management: Respond to enquiries from prospective

students, understand their learning objectives and provide accurate information about

available training programmes.

● Course Promotion & Sales: Promote business practical accounting courses,

highlighting their relevance to working professionals, entrepreneurs and students

seeking to strengthen their accounting skills.

● Lead Qualification: Assess prospective students based on their interests, learning

needs, availability, readiness to enrol and suitability for the school's programmes.

● Sales Conversion & Follow-Up: Maintain regular communication with interested

prospects, address concerns, follow up on pending decisions and encourage course

registration.

● Relationship Building: Establish and maintain positive relationships with prospective

students, existing learners, referral partners and potential corporate clients.

● Digital Sales & Social Selling: Use WhatsApp, phone calls, email, social media and other

digital channels to generate leads, share course information and nurture prospective

students.

● Corporate & Institutional Outreach: Identify opportunities to promote accounting training to businesses, entrepreneurs, organisations and institutions that may require practical accounting skills development.

● Promotional Campaign Support: Participate in marketing campaigns, outreach activities, information sessions and other initiatives designed to increase awareness and

enrolment.

● Sales Presentations & Programme Explanation: Communicate course structure, learning

outcomes, schedule, delivery options and registration procedures clearly and confidently.

● Sales Pipeline Management: Maintain an organised record of leads, enquiries,

follow-ups, interested prospects, registrations and enrolment progress.

● Market Research & Opportunity Identification: Gather feedback on prospective students'

training needs, competing programmes and market demand to identify opportunities for

growth.

● Sales Reporting & Target Execution: Track lead generation, prospect engagement,

follow-up activity and enrolment conversions, and work toward assigned sales targets.

● Professional Representation: Represent business professionally in all prospect

interactions and contribute to a positive experience for prospective and enrolled

students.

Requirements

● Bachelor's degree or HND in Business Administration, Marketing, Sales,

Communications, Education or a related field.

● Experience in sales, business development, customer service, student recruitment,

marketing or a related client-facing role is an advantage.

● Strong ability to identify, engage, qualify and convert prospective customers or students.

● Excellent verbal and written communication skills, with the confidence to explain training programmes and respond to enquiries.

● Strong persuasion, negotiation, relationship-building and customer-engagement skills.

● Ability to understand prospective students' needs and recommend relevant training

programmes.

● Comfortable using phone calls, WhatsApp, email, social media and other digital tools for

prospecting and follow-up.

● Good organisational and time-management skills, with the ability to manage multiple

leads and follow-ups effectively.

● Basic computer skills and the ability to maintain accurate lead, enquiry and enrolment

records.

● Proactive, self-motivated and comfortable working toward measurable sales and

enrolment targets.

● Ability to work independently and collaborate with the school's training, administrative

and marketing teams.

● Willingness to participate in networking, promotional activities, outreach and

prospective-student engagement initiatives.