Marketing Specialist

This is a remote position.

Inbound Marketing & GTM Operations Manager

Incubyte is hiring a hands-on operations manager to run its inbound marketing and GTM execution. The website, SEO strategy, conference playbooks, and partner/referral systems are already built — this role owns execution, tracking, and follow-through, working closely with founders, sales, engineering, and external partners.

Key Responsibilities

• Website: Maintain site post-handover; monitor performance, GA/GSC/GTM, forms, and conversions; track issues and fixes.

• SEO & Content: Execute the content calendar (blogs, case studies, landing pages, LinkedIn, newsletters); coordinate writers/designers/engineers from brief to publish; track organic traffic, keywords, and content performance.

• Conferences: Run existing conference playbooks (pre/during/post); coordinate event assets (decks, one-pagers, QR codes, meeting lists); track leads and outcomes.

• Partner & Referral: Maintain partner/referral trackers; coordinate collateral and communication between internal teams and external partners.

• Sales Enablement & Reporting: Maintain sales collateral (decks, case studies, one-pagers); ensure basic CRM/HubSpot hygiene and lead routing; deliver weekly/monthly reports across all workstreams.

Requirements

• 2–5 years in B2B marketing, inbound marketing, marketing ops, content ops, or GTM coordination

• Background in B2B SaaS, tech services, AI, IT services, or consulting

• Educational or professional background in IT (B.Tech, MCA, or BCA) or prior marketing experience within IT services or GCC (Global Capability Center) organizations; marketing experience at a UX or product design services company is also a strong fit

• Strong project management, content calendar, and stakeholder coordination skills

• Working knowledge of SEO execution and performance tracking

• Familiarity with GA, GSC, GTM

• Comfortable with HubSpot/CRM basics

• Strong written communication

• High ownership; able to execute independently against existing playbooks

Good to Have

• Conference/event marketing experience

• Partner/referral GTM experience

• Experience with technical teams on content

• Webflow/WordPress familiarity

• Sales collateral creation

• Background in AI, cloud, data, or software services marketing

Benefits

Life at Incubyte

We are a remote-first company with structured flexibility. Teams commit to shared rhythms during core hours, ensuring smooth collaboration while maintaining autonomy. Twice a year, we come together in person for a co-working sprint and once a year for a retreat - with all travel expenses covered.

Our environment is built for crafters: pairing, refactoring, experimenting with AI, and pushing the boundaries of software excellence. We are all lifelong learners, and our work is our passion.

Perks

• Dedicated learning & development budget.

• Sponsorship for conference talks.

• Comprehensive medical & term insurance.

• Employee-friendly leave policies.

• Home Office fund

• Medical Insurance

If you have anything to ask - hiring@incubyte.co