Senior Publisher Manager

Publisher Sourcing & Onboarding

• Source and onboard publishers aligned with campaign requirements and internal quality benchmarks.
• Evaluate publisher credibility, traffic sources, compliance standards, and integration readiness before onboarding.
• Be selective about the partners we bring on: prioritize publishers who deliver consistent, quality traffic and can support
• campaigns over the long term.
• Reject traffic from emulators, SDK spoofing, or other questionable sources.
• Coordinate publisher account setup and initial enablement as per internal guidelines.
• Maintain onboarding documentation and partner records for all onboarded publishers.
• Hand over onboarded publisher accounts to designated internal account managers after onboarding is complete.

Publisher–Campaign Matching

• Before approaching partners, review each campaign's GEO, vertical, KPI, traffic source, target audience, volume, and quality
• requirements.
• Identify the publishers best suited to each campaign based on audience, GEO, traffic source, volume capability, and previous
• performance (for example, for casino or betting campaigns, identify partners with the relevant audience, traffic, and track
• record).
• Build and maintain a clear understanding of who to approach, why, and which campaigns suit each publisher.
• Proactively recommend suitable campaigns from the available offer list when a publisher is not ready to run their requested
• campaign, while the wider team continues working on their wishlist.

Campaign Requirements & Feasibility

• Gain a full understanding of each campaign's KPI, GEO, tracking, attribution model, payout, traffic restrictions, and quality
• requirements before launch.
• Ensure attribution models (such as CTA, VTA, or CTV) are clearly understood and communicated, so only publishers who can
• support the required model are approached.
• Perform campaign feasibility checks, validating publisher availability, traffic suitability, expected volumes, and technical
• readiness.
• Deliver a clear feasibility outcome within a reasonable timeframe, with a maximum target of one week. Where a campaign is
• not feasible, communicate this promptly to the Account Manager so they can move forward.

Publisher Relationships

• Build deep, trust-based relationships so publishers are willing to test campaigns on your recommendation, even when a
• campaign is not an exact match for their initial request.
• Maintain regular contact with key publishers through scheduled calls and, where possible, in-person meetings.

Payout & Margin Negotiation

• Negotiate publisher payouts that keep publishers motivated while maintaining a healthy margin for the company.
• Set clear expectations with publishers on quality and delivery.

Account Management Coordination

• Maintain regular communication with each Account Manager, sharing short, useful updates on campaign status, publisher
• feedback, requirements, and any support needed.
• Keep teams aligned so the company can respond quickly and efficiently to partner needs.
• Share feasibility inputs and recommendations with internal teams.

Integrations & Platform Coordination

• Work with API-based publishers, preferably on Affise.
• Oversee publisher account setup, postback implementation, and integration testing.
• Coordinate integration timelines and troubleshooting with internal technical and operations teams