Consumer Insights Analyst

Reporting to the Chief Consumer Insights Officer, the Consumer Insights Analystis responsible for analyzing data to identify key trends and providing actionable insights to guide strategic decision-making.

Accountabilities

Business Development

· Support the design and execution of research studies, including survey/questionnaire development and sample selection.

· Collaborate with cross-functional teams to identify key business objectives and develop research plans to support business growth.

· Stay updated on the latest research methodologies, tools, and technologies to enhance research processes and insights generation.

· Identify opportunities to innovate and improve consumer research techniques, ensuring data quality and accuracy.

Data Analysis

· Utilize qualitative and quantitative research methodologies to gather consumer insights, including surveys, interviews, focus groups, and data analytics.

· Analyze and interpret data from surveys, interviews, focus groups, and other sources to identify patterns, trends, and insights.

· Use statistical techniques to draw conclusions from data.

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Reporting

· Prepare comprehensive reports and presentations that effectively communicate research findings and actionable insights to stakeholders.

· Create visually appealing and concise reports to present complex data in a clear and understandable manner.

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Requirements

Education and Experience

· Bachelor of Science Degree in business administration, marketing, analytics or statistics

· A minimum of 2 years of professional experience in customer insights, market research, data analysis, or a similar role

Required Knowledge, Skills and Abilities

· Good working knowledge of data analysis software (SPSS, SAS, R)

· Experience with data visualization tools

· Familiarity with quantitative and qualitative research methods

· Ability to manage multiple research projects simultaneously while meeting deadlines

· Strong analytical and problem-solving skills

· Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint)

· Ability to work independently on projects in a fast-paced environment

· Excellent communication, presentation, and project management skills

· Self-motivated and able to adjust to change

Working Conditions

This is a hybrid job