AI Marketing Specialist

This is a remote position.

We are looking for an AI Digital Marketing Specialist for our UK-based client. The client is looking for a results-driven digital marketing professional who combines strong marketing expertise with hands-on experience in Artificial Intelligence, marketing automation, and

AI-powered campaign optimization.

The ideal candidate has practical experience using AI tools to improve digital marketing performance, streamline marketing operations, generate qualified leads, and optimize customer acquisition strategies.

Your Duties:

As an AI Marketing Specialist you will be responsible for:

• Develop and execute AI-driven digital marketing strategies across multiple channels.

• Use generative AI tools to create, personalize, and optimize marketing content, including ad copy, landing pages, email campaigns, and social media content.

• Plan, launch, and optimize paid advertising campaigns using AI-powered features and tools across Google Ads and Meta Ads.

• Leverage AI tools for audience research, customer segmentation, competitor analysis, and identifying market opportunities.

• Implement AI-powered SEO strategies, including keyword research, content optimization, search intent analysis, and content planning.

• Build and optimize automated marketing workflows for lead generation, lead nurturing,and customer engagement.

• Use AI tools to analyze campaign performance, identify trends, and generate actionable insights.

• Apply AI-driven personalization to improve customer journeys, conversion rates, and engagement.

• Experiment with AI-powered content and creative generation tools for advertising campaigns.

• Track marketing KPIs, including CAC, ROAS, CTR, CPC, conversion rates, and lead generation performance.

• Continuously test new AI marketing technologies and identify opportunities to improve marketing efficiency.

Requirements

• 2+ years of experience in Digital Marketing, Performance Marketing, Growth Marketing, or Marketing Automation.

• Hands-on experience implementing AI tools in marketing campaigns and workflows.

• Experience with AI platforms such as AdCreative.ai, Jasper, Anyword, Copy.ai, Surfer SEO, or MarketMuse

• Knowledge of AI-powered advertising, SEO, content generation, and campaign optimization

• Experience with marketing automation tools such as n8n, Make, Zapier, or Gumloop.

• Familiarity with AI creative tools such as Midjourney, Runway, HeyGen, or Adobe Firefly.

• Understanding of AI-driven lead generation, customer segmentation, and personalization.

• Ability to measure AI-driven marketing performance through KPIs such as ROAS, CAC, and conversion rates.

• Upper-intermediate or higher English proficiency.