Loyalty Lead

At KFC, we pride ourselves on being original. We even named our recipe after it. But for us, the answer to the question is simple. Be You. Everyone at KFC is different. Unique. It’s what makes us special - Our people, The Originals. And we welcome you to join us. Bring your individuality to the table. Bring your grit and energy. Bring your spirit. Your story. Your drive and your passion. Bring it. Every piece of you. Even the parts you don’t like. Because we value our people no matter what. We’ll feed your potential and we’ll support you; to be your best self, to make a difference, and have fun. Together, we can be part of something truly extraordinary. All you have to do, is Bring it.

This role requires you to lead the end-to-end strategy, commercial performance, operations and expansion of KFC's Loyalty Programme across African markets. Accountable for building and scaling a profitable, digitally enabled loyalty ecosystem that drives incremental revenue, customer frequency, retention and lifetime value, while delivering a differentiated customer experience. Own the loyalty proposition, programme economics, performance and roadmap, working cross-functionally with Brand, Finance, Technology, CRM, Insights and Operations to deliver commercially sound, data-led decisions. Ensure alignment with KFC Global Loyalty strategy, platforms, governance and reporting requirements, while adapting the programme to local market needs.