Merchandise Marketing Intern

About the Job

#ABtalks is looking for a driven, creative, and highly organized Merchandise Marketing Intern to support our Merchandise Executive in promoting and elevating the #ABtalks product line, including card games, apparel, and exclusive member items. This internship offers hands-on experience in merchandise marketing, content creation, campaign coordination, and performance tracking for one of the region’s most influential platforms. The ideal intern is proactive, detail-oriented, and passionate about content, design, and brand storytelling.

Key Responsibilities

• Content Creation (TikTok, Reels & Social Media Posts)

• Create engaging short-form videos to promote merchandise.

• Capture simple visuals/footage for product showcases and BTS.

• Use basic design tools to prepare simple on-brand visuals.

• Maintain brand aesthetic and tone across all content.

• Merchandise Marketing Support

• Assist in brainstorming and executing marketing ideas for merchandise campaigns or activations.

• Support with preparing product materials for shoots or social posts.

• Conduct trend research to help keep content relevant and engaging.

• Social Media & Performance Tracking

• Help manage the merchandise content calendar.

• Monitor TikTok and Instagram performance.

• Summarize weekly learnings and suggest optimizations.

• Coordination & Operational Support

• Organize product assets, visuals, and content folders.

• Support with internal communication for marketing needs.

• Assist the Merchandise Executive in campaign preparation and daily tasks.

Requirements & Skills

• Strong understanding of TikTok + Reels trends.
• Basic design and editing skills (Adobe Suite, CapCut, TikTok tools).
• A strong eye for aesthetics and consistency (style, color, layout).
• Good organizational and communication skills.

Personal Attributes

• Not afraid to experiment and be creative.
• Detail-oriented.
• Proactive, organized, and a team player.
• Comfortable approaching people for content, collaboration, and on-ground activations.

What You’ll Gain

• Real experience in merchandise marketing and campaign execution.
• Opportunity to build a strong portfolio of video, design, and marketing work.
• Direct mentorship from the Creative team.
• Exposure to strategy, branding, and content development.
• Internship certificate upon successful completion.